SEO is an acronym that stands for Search Engine Optimization. It’s a strategy used by website owners to get more traffic by ranking higher in search engines.
Search engine optimization isn’t about tricking Google or gaming the system. It’s simply about creating a website that has optimized code and formatting which makes it easy for search engines to find your website.
When people search the web for the topics you write about, your search-engine-optimized content will appear higher in the search results, and you’ll get more people clicking through to your website.
Why SEO is important
Search engines are often the biggest source of traffic for most websites.
Google and other search engines use advanced algorithms to understand and rank pages appropriately in search results. But those algorithms aren’t perfect — they still need your help to understand what your content is about.
If your content isn’t optimized, then search engines won’t know how to rank it. When people search for the topics you write about, your website won’t appear in the search results, and you’ll miss out on all that traffic.
It is really important for all business owners to make their website search engine friendly, so that they can maximize their search traffic.
Check Your Site’s Visibility Settings
WordPress comes with a built-in option to hide your website from search engines. The purpose of this option is to give you time to work on your website before it’s ready to go public.
However, sometimes this option can get checked accidentally and it makes your website unavailable to search engines.
If your website is not appearing in search results, then the first thing you need to do is to make sure that this option is unchecked.